
Rob Campbell
Serving as the head winemaker, Rob oversees all wine production and vineyard management at Story Winery. A fourth-generation San Franciscan, Rob's journey into winemaking began after a diverse career in music and technology. He holds a BA in Jazz Studies and a master's degree in saxophone performance from San Jose State University. Transitioning from a career in the tech industry, where he worked with companies like Hewlett-Packard, Apple, and Digi design, Rob eventually embraced his passion for winemaking. He is also the son-in-law of former owners Jan and Bruce Tichenor.
Story Winery Wines

Sierra Foothills
The Sierra Foothills, located along the western edge of California’s Sierra Nevada mountain range, is a historic wine region that traces its roots back to the California Gold Rush in the mid-1800s. This AVA spans multiple counties and is celebrated for its rugged terrain, warm days, and cool nights. These conditions create a microclimate ideal for producing bold and expressive wines, especially red varietals. Vineyards are often planted at higher elevations, ranging from 1,200 to over 3,000 feet, benefiting from volcanic and granite-rich soils that impart complexity and minerality to the wines. Zinfandel is the flagship grape of the Sierra Foothills, thriving in the region’s hot summer days and cool evening breezes. Other varietals, such as Barbera, Syrah, and Petite Sirah, also thrive here, showcasing the region’s versatility. A curious fact about the Sierra Foothills is its legacy of old vines—many vineyards date back to the late 19th century, yielding low-production, high-concentration wines that reflect the area’s historical significance. With its combination of distinctive terroir and a legacy of winemaking, the Sierra Foothills stands as a testament to California’s viticulturally diversity.