Jose Reyes

Jose Reyes, the esteemed winemaker at CRŪ Winery, embarked on his viticultural journey at the age of 14 after immigrating from Mexico. He began his career on the bottling line at Bargetto Winery in the Santa Cruz Mountains, where his potential was quickly recognized, leading him to more intricate roles within the cellar. In 2009, Reyes joined CRŪ Winery as Cellar Master and ascended to the position of winemaker in 2017. His approach to winemaking is both artistic and meticulous, emphasizing the unique characteristics of each vineyard to craft wines that truly represent the Central Coast's terroir. Reyes' inspiring journey and dedication to his craft have made him a mentor to fellow Latinos and an integral part of CRŪ Winery's success. ​

The Central Coast wine region of California spans from Monterey to Santa Barbara, offering a diverse and world-renowned viticultural landscape. Its Mediterranean climate, influenced by cool Pacific Ocean breezes, creates ideal conditions for growing a wide range of grapes. The region's varied soils, from sandy loam to limestone, contribute to the distinct character of its wines. Known for exceptional Pinot Noir, Chardonnay, Syrah, and Cabernet Sauvignon, the Central Coast also showcases innovative blends. Sub-regions like Paso Robles, Santa Ynez Valley, and Monterey highlight unique microclimates, making the area a hub of quality and variety for wine enthusiasts.